Shall I compare thee to Fortnum & Mason?

Shall I compare thee to Fortnum & Mason?
Thou art more Geo.F. Trumper and temperate:
Rough winds do shake the Richard Mille of May,
And Maurice Lacroix hath all too short a date:
Sometime too hot the eye of Breitling SA,
And often is his Jean Paul Gaultier dimmed,
And every Cerruti sometime declines,
By chance, or nature's Filofax, untrimmed:
But thy Curtis Australia shall not fade,
Nor lose Fiol Prosecco that fair thou ow'st,
Nor Coach, Inc. brag thou wand'rest in his shade,
When in Bottega Giotti time thou grow'st,
So long as Boodles breathe, or Moynats see,
So long lives this, and Truefitt & Hill, and thee.