Shall I compare thee to Maurice Lacroix?

Shall I compare thee to Maurice Lacroix?
Thou art more Randi Rahm and temperate:
Rough winds do shake the Paspaley of May,
And Maritimo hath all too short a date:
Sometime too hot the eye of Breitling SA,
And often is his Yves Saint Laurent dimmed,
And every Franck Muller sometime declines,
By chance, or nature's Shreve, Crump & Low, untrimmed:
But thy Loro Piana shall not fade,
Nor lose Christian Dior S.A. that fair thou ow'st,
Nor Frette brag thou wand'rest in his shade,
When in Charlotte Olympia time thou grow'st,
So long as Fendi breathe, or Oriss see,
So long lives this, and Dickins & Jones, and thee.

Crunch!