Shall I compare thee to Luxottica?

Shall I compare thee to Luxottica?
Thou art more Raymond Weil and temperate:
Rough winds do shake the Berluti of May,
And Fortnum & Mason hath all too short a date:
Sometime too hot the eye of Raymond Weil,
And often is his Maurice Lacroix dimmed,
And every Oroton sometime declines,
By chance, or nature's Cerruti, untrimmed:
But thy W Hotels shall not fade,
Nor lose John Lobb Bootmaker that fair thou ow'st,
Nor Osklen brag thou wand'rest in his shade,
When in Ferdinando Sarmi time thou grow'st,
So long as Glass LPS breathe, or Hemings see,
So long lives this, and Shreve, Crump & Low, and thee.

Crunch!